News, Press, & Media Inquires.

Stay up to date with exciting Theory+Practice™developments and news.

Browse Rogayeh Tabrizi’s interviews, Forbes articles, and upcoming conferences for thought leadership in AI and data and analytics.


Theory+Practice Partners with Powerlytics – Supercharging its AI Engines

Helping credit unions and financial institutions to serve their members better are Theory+Practice and Powerlytics, who have partnered strategically to deliver world-class AI Engines for the finance industry. “It’s been exciting to see how Theory & Practice’s innovative AI Engines can leverage our proprietary financial data to drive optimal marketing outcomes.” – Powerlytics CEO, Kevin Sheetz. – Read More 

Rogayeh Tabrizi Named Finalist for National Award​

Rogayeh Tabrizi is named a Finalist for the 2022 RBC Canadian Women Entrepreneur Awards for the Start-Up Award. “This year marks the 30th anniversary of the program which received over 10,000 nominations for women entrepreneurs from across the country. After an intensive judging review, 21 finalists were selected across seven categories.” – Read More 

Rogayeh Tabrizi RBC Women of Influence Start-Up Finalist 2022
Unilever and Theory+Practice | AI & Cross-pollination

How Unilever Leverages Cross-Pollination for AI Success

Explore why cross-pollination is
critical for AI and innovation and
how to get it right. Inspired by discussions with Gary, Head
of Data and Analytics Unilever Canada – Read now

Mars and Theory+Practice | Ai and Consumer-centricity

Why Mars’ Success in AI is Thanks to a Consumer-Centric Approach

Find out why focusing on user-centricity in AI is the best move
for your organization. Inspired by discussions with Sandeep Dadlani, who at the time was the Chief
Digital Officer of Mars. – Read now

Allianz and Theory+Practice

Allianz Focuses on Data Culture to Drive Centers of Excellence

How to leverage the transformational power of a Data Culture. Inspired by conversations with Sudaman Thoppan Mohanchandralal, who was the Allianz Benelux Regional Chief Data and Analytics Officer. – Read now

Data systems, AI and Macro economics image

How Data Systems Give Retailers Valuable Insights Even During Significant Macro Events

Explore how data systems give retailers actionable insights,
even if they were designed
before the Pandemic changed consumer behavior. – Read now

GCD Conference 2022

Global Credit Data Conference 2022

Rogayeh Tabrizi is invited to speak at one of the most significant conferences for global bank leaders in the world. This year
it’s in London. –
Explore Agenda

EAO Keynote Speaker Rogayeh Tabrizi

Enterprise Analytics Online 2022

This year EAO will focus on analytics best practices, data quality, data fabric, defining business value, and developing a data-centric culture. – Agenda
Rogayeh at Shoptalk 2022

Shoptalk Europe 2022

Shoptalk Europe is the home for Europe’s retail boldest and bravest trailblazers to reimagine the future. – Explore Agenda 
EWIT 2022

European Women in Technology 2022

Senior Data Scientist Nerea speaks at EWIT, Europe’s central meeting place for women in the tech community. – Explore Agenda

Interested in interviewing our dynamic Founder, Rogayeh Tabrizi? Or perhaps you are seeking insights from our brilliant Data Science team or want to chat industry trends with our Sales and Marketing team?

For all interview inquiries, please email


Rogayeh Tabrizi inspires audiences worldwide by showcasing real-world case studies, sharing best practices, and providing tactical takeaways at conferences such as ShopTalk, GroceryShop, and Money20/20.

Rogayeh Tabrizi and the Data Science team also guest-speak at business schools such as Stanford, Harvard, LSE, and the University of British Columbia, as well as present at many in-house corporate workshops and executive training seminars.

For all speaking inquiries, please email

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