About Data.
Driven to Find

Together, with our elite team of data scientists, engineers, and behavioural economists, we’ll propel your business into the future. 


Meet The Team

Our roster of PhD’s, advanced researchers, and market experts harness decades of experience in the academic and business sectors – offering you a uniquely collaborative and value-driven way to achieve your goals.


Rogayeh Tabrizi, PhD

Co-Founder / CEO

Rogayeh Tabrizi studied experimental particle physics at Simon Fraser University in Vancouver, and worked on the ATLAS Detector at CERN. She earned her Ph.D. in economics as a more effective way to engender positive change in the world.

Fascinated with behavioral economics, game theory and the behavior patterns in social networks, and seeing the need for corporations to understand their data to better serve their customers, Rogayeh co-founded Theory+Practice™.

Milad has a PhD in Economics from the London School of Economics. He is experienced in various machine learning techniques including deep learning for image and natural language processing, active learning and recommendation systems.


Milad Shahidi​, PhD

Data Scientist

Nerea holds an MSc in Econometrics and Mathematical Economics from the London School of Economics and Political Sciences and a BSc in Economics from Universidad Carlos III de Madrid. She specializes in microeconomics, econometric theory, game theory and social and economic networks.


Nerea Ruiz de Gauna​

Data Scientist

Fatemeh has a MSc and PhD in Computational Physics and a MSc in computer science specialized in Big Data from Simon Fraser University. She is experienced in various machine learning techniques including deep learning , natural language processing, recommendation systems, and computer vision.


Fatemeh Renani, PhD

Data Scientist

Fateme has deep experience in data mining, macroeconomics, public finance, and financial inclusion. She holds a Master of Public Administration in International Development (MPAID) from Harvard's Kennedy School, a Ph.D. in Macroeconomics and BSc in Electrical Engineering from Sharif University of Technology.


Fateme Najafi, PhD​

Senior Data Scientist

As a Program Manager, Talia is instrumental to many aspects of Theory+Practice's operations including team coordination, client engagement, reporting and documentation. Talia is a multi-talented performing artist with a passion for dance, acting and music. She founded Uetra Music Academy in 2019.


Talia​ Udsen​

Program Manager​

Shah is a cloud native data engineer specializing in implementing end-to-end Data & MLOps solutions. For over 6+ years, he has accumulated expertise in designing resilient data infrastructure and applications for both Fortune 100 companies as well as the Government of BC.


Shah Newaz Khan

Cloud and Data Engineer

Pouya holds a PhD in mechanical engineering, with a focus on probabilistic modeling of power systems, reliability analysis, and systems reductions. He recently led a reliability analysis of the entire British Columbia power system for the BC Hydro Energy Planning Department.


Pouya Amid, PhD​

Senior Associate

Glenn is a Professor of Economics at Solvay Business School in Brussels. Combining theoretical modeling, statistical inference and large datasets, his work is at the intersection of economics, statistics and data science. Glenn has advised the European Commission and the Belgian Government.


Glen Magerman​, PhD

Senior Associate

Reza is an assistant professor of business information systems and an assistant professor of data science and business analytics at the Belk College of Business. His research interests include the economics of social media, user-generated content and healthcare information systems.


Reza Mousavi​, PhD

Senior Associate

Ted has over two decades of operational and project management experience across a wide range of business sectors, including the finance, hospitality, NGO, and commercial construction industries, with budgets ranging from $100K to $100M.


Ted Violini

Co-Founder / COO

Edosa is passionate about the value, trust and common good that data and AI can bring. He has led data and AI accelerations for over 20 global brands. He has been named a Financial Times Top 100 Most Influential Leader.


Edosa Odaro

Chief Business Officer

Wayne brings over 20 years of executive management designing marketing and innovation strategies to Theory+Practice. Wayne has a wealth of experience working on world leading data-driven marketing programs for many organizations including Air Canada, BMO, Bell, M+T Bank, and Google just to name a few.


Wayne Carrigan

VP, Sales+Marketing

Lucas is a seasoned technical and software sales professional with 10+ years of experience. He has a proven record of helping start-ups go from localized arenas to selling enterprise-level services and software in international markets.


Lucas Schroeder

Director of Partnerships​

As administration manager, Tonya helps to facilitate success for our clients and within our team. She has over 20 years of experience in administration and finance management and specializes in organizational success.


Tonya ​Nighswander

Administration Manager


John Young, PhD


John brings 20+ years of experience building new products and services across multiple industries, with a strong knowledge base in distributed systems, parallel computing, and data monetization. His focus is around enabling platforms with better data architectures / integrations, business optimization, market innovation, end to end data solutions, data & machine learning science, business analytics, and overall data strategy.  

He has a proven track record as a decision scientist providing value to customers in market research,  Financial Services and Healthcare. These services equate to ~$2B in Company Revenue over the last 10 years supporting large brands like Wells Fargo, Lord Abbett, Samsung, Motorola, Almay, and General Mills to name a few. 

John spent the last several years building out and deploying DST’s & C2FO’s enterprise platform environments including data engineering, data & ML science, and operations groups to support financial services, FinTech, and health care sectors.

John has a PhD in Applied Statistics and resides in the Kansas City area with his wife and two kids.


Peter Smiechowski


Peter brings over 20 years of capital markets and entrepreneurial experience. He started trading options for a large Canadian bank-owned dealer and became the head trader of a multi-strategy hedge fund with a global focus. 

Peter went on to head the institutional sales effort for Europe and Australia with a focus on selling Canadian equities. Within this role, he gained significant experience in raising capital for emerging companies across the capital structure and agnostic to the sector. Most recently, Peter ran a merchant bank alongside technology innovators and thought leaders.

Meet Us in Person to Discuss Data Strategies for Your Business.

Get in touch with our elite team of data scientists and behavioral economists and discover the insights you need to supercharge your business.