icon

Amazon Canada Bestseller

Behavioral AI

Unlock the Power of AI with Behavioral Economics to Drive Smarter, Data-Backed Decisions
Get your copy
book
This book is an essential roadmap for executives, managers, data scientists, and business leaders looking to maximize AI’s potential by integrating human behavior, decision-making psychology, and data science.
Get it first

About the author

Rogayeh Tabrizi, PhD

Dr. Rogayeh Tabrizi is a distinguished leader in the field of artificial intelligence and data analytics, recognized as the AI Leader of the Year 2023 by WLDA.

She is the CEO and founder of Theory+Practice, a technology company with deep expertise in AI and data and specializes in helping large CPG and Retail enterprises utilize their data to radically enhance revenue ­optimization decisions.

Dr. Tabrizi earned her PhD in Economics from Simon Fraser University, where she also studied experimental particle physics during her MSc in physics and contributed to the ATLAS Detector project at CERN.

2025 is the AI adoption year. 2026 will be the AI scale year. Start today to stay ahead tomorrow.
Follow on Linkedin
Dr. Rogayeh Tabrizi
icon card 1
Psychology & Behavior

This book reveals why understanding psychology and what drives human behavior is essential for successful AI implementation.
icon card 2
Game Theory

Explore how game theory—the study of why people do what they do—is a key part of AI adoption and understanding behavioral economics at scale.
icon card 3
Learn From The World's Largest Brands

With over 5 years of implementing AI and scaling the world’s biggest retail and CPG brands, Theory+Practice knows what it takes to bridge data with human behavior.

Why this book is a game changer for maximizing AI in enterprise retail and CPG organizations.

“Behavioral AI offers practical tools and fresh perspectives for understanding  consumer behavior at its core. This book makes it clear that successful AI isn’t just about technology or collecting more data―it’s about understanding people and asking better questions.”
―MENG CHEE, former EVP & CPO, Walmart
“Behavioral AI is the ultimate playbook for unlocking the soul of data. This book takes you behind the algorithms and into the heart of decision  making, showing that the real magic lies where data meets human psychology.
―DAVID J. KATZ, EVP & Chief Marketing Officer, Randa Apparel & Accessories
“Rogayeh has masterfully captured the nexus of data, AI and behavior in this book. Apart from simplifying new and emerging concepts, she has layered how the model works within practice. ”
―SHAKIR MOIN, President, Marketing, Coca-Cola North America
left book

Order your book today!

The book can be purchased at your favorite book retailer across Canada and US.
Buy on
amazone ca
Buy on
amazone com
Buy on
shopify
right book
ABOUT USWhy TAPOur Platform
TeamNewsContactPrivacy
Sign up for the Theory+Practice newsletter for exclusive access to case studies and the latest in industry news and advancements.  
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
All Rights Reserved. 2023.