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Amazon Canada Bestseller

Behavioral AI

Unlock the Power of AI with Behavioral Economics to Drive Smarter, Data-Backed Decisions
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This book is an essential roadmap for executives, managers, data scientists, and business leaders looking to maximize AI’s potential by integrating human behavior, decision-making psychology, and data science.
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About the author

Rogayeh Tabrizi, PhD

Dr. Rogayeh Tabrizi is a distinguished leader in the field of artificial intelligence and data analytics, recognized as the AI Leader of the Year 2023 by WLDA.

She is the CEO and founder of Theory+Practice, a technology company with deep expertise in AI and data and specializes in helping large CPG and Retail enterprises utilize their data to radically enhance revenue ­optimization decisions.

Dr. Tabrizi earned her PhD in Economics from Simon Fraser University, where she also studied experimental particle physics during her MSc in physics and contributed to the ATLAS Detector project at CERN.
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Dr. Rogayeh Tabrizi
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Transform how your organization leverages data for smarter decision-making.
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A clear, actionable framework for implementing AI successfully in your organization.
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Understand customer behavior, predict trends, and optimize business strategies.

Why this book is a game changer for maximizing AI in enterprise retail and CPG organizations.

“Behavioral AI offers practical tools and fresh perspectives for understanding  consumer behavior at its core. This book makes it clear that successful AI isn’t just about technology or collecting more data―it’s about understanding people and asking better questions.”
―MENG CHEE, former EVP & CPO, Walmart
“Behavioral AI is the ultimate playbook for unlocking the soul of data. This book takes you behind the algorithms and into the heart of decision  making, showing that the real magic lies where data meets human psychology.
―DAVID J. KATZ, EVP & Chief Marketing Officer, Randa Apparel & Accessories
“Rogayeh has masterfully captured the nexus of data, AI and behavior in this book. Apart from simplifying new and emerging concepts, she has layered how the model works within practice. ”
―SHAKIR MOIN, President, Marketing, Coca-Cola North America
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